Interaction & Negotiation with customers directly through customer visits
Training of sales force for implementation of promotional strategy, USPs etc
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
Key customer Development (CRM activities)
Monitoring of Marketing Information System:
Market Size, Growth, Trends for products, therapies
Dr Calls, KoL Meeting, Promo tools utilizations, Feedback
Competition and market pricing, scheme, market share
RoI from Marketing Promotion Activities
Co-ordination with Supply Chain through Products Availability, Sample allocation,
Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost.
Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants.
Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them.
Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.